Scaling Content Velocity 3x
How a boutique PR firm scaled their creative output by integrating a fully managed BackTech Creative Associate.
The Challenge
A high-end PR and branding firm was landing new retainers but struggling to fulfill the social media graphic and deck formatting requirements. The creative director was spending hours adjusting templates and resizing assets instead of conceptualizing big-picture campaigns. Freelancers were unreliable and often missed the strict brand guidelines.
The BackTech Solution
We paired the firm with a highly skilled Creative Associate who was fluent in Figma, Adobe CC, and Canva. Because they were a dedicated BackTech hire, they were able to fully onboard into the firm's brand guidelines and join daily Slack huddles with the creative director.
Key Responsibilities Taken Over:
- Resizing and formatting campaign assets for all social platforms
- Designing pitch decks based on the creative director's outlines
- Sourcing b-roll and editing short-form video content
- Managing the firm's internal digital asset library
The Result
The firm was able to increase their content output by 3x, offering more aggressive retainer packages to clients without hiring an expensive local graphic designer. Turnaround time on standard assets dropped to under 48 hours, and the creative director regained their focus on high-level strategy.
Company Profile
"Having a dedicated designer who actually understands our brand voice and shows up every day has been a game changer for our output."